As you've probably noticed, the internet is being dumbed down
more and more each year. About 90% of websites being sold
today are cheap control panel WordPress sites. If you want a cheap
fun site that is not for business, that's fine. But if you want
first page placement on Google and good traffic conversion for
your business, it's not for you.
A lot of this dumbing down is really profit driven. Web
designers and digital media companies build preset templates that
cost them next to nothing in labor. They overcharge you for the
website, lock you into a long term contract, then tell you to log
in and do most of the work, like writing content. Website support
is often outsourced overseas. It's great for the profit margin of
internet marketing companies, but not so great for you.
Let's talk about why you want to avoid WordPress. The
number one reason is plugins. Plugins constantly have to be purchased
and updated, they often break, and that can mean your site goes down
and you have to pay someone to fix it. Secondly, it has way too
many moving parts. What you don't see behind that simple website
is 100's of folders filled with 100's or thousands of files and
code. Unless you're an expert in root directory, it's gonna cost
you when you have a problem with one of those files.
Responsive web design is a hot topic and one main reason
people use WordPress. It simply means your website appears
properly on different devices and screen sizes. The problem is
that this process has been dumbed down or automated too. Lets say
you want to list 4 or 5 of your main services in your website
menu. That menu will appear intact on desktop, but appear as a box
with 3 lines on mobile.
Fortunately, there is an affordable, superior alternative now.
Limitless web design uses coding to perform the functions
WordPress automates. That gives the web designer the ability to
customize the way the website looks on desktop and mobile devices.
It also allows for superior optimization of your pages for first
page Google placement.
For more information on affordable, custom web design, give us
a call or visit us at YourHighway.com.
Did you wake up this week and wonder where a bunch of your GOOGLE REVIEWS went? 
